Studio

A studio, not an agency

We’re a digital-first brand, design, and DEVELOPMENT studio.

We craft high-impact identities, digital experiences, and seamless development for brands that want to stand out and scale. Our work is bold, intentional, and conversion-driven, designed to feel like you, not us.

Clients come to us to skip the agency overhead and get straight to the good stuff: big ideas, sharp execution, and a team that actually listens. We’ve grown through relationships, referrals, and work that speaks for itself.

For a while, we’ve been operating on an IYKYK. If you’re here, you’re in on it.

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how we help

Our clients come to us when they want sharp thinking, a clear process, and results that actually move the needle. We don’t waste time or fill decks with fluff. We get to the heart of your brand, and we build from there. The outcome? Work that looks good, works hard, and scales with you. (Beware—we aren’t afraid to speak up.)

We keep our team lean so you can expect quick decisions, candid conversations, and creative clarity at every step. Our process is collaborative and tailored, designed to get you where you want to go without the meetings-about-meetings. If you value honesty, efficiency, and fun, we’ll get along just fine.

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Capabilities

Brand Services

Brand Strategy
Naming
Creative Direction

Brand Identity Design Brand Identity Refresh Packaging
Printed Collateral

Social Design 
Email Design Copywriting

digital Services

UX/UI
Web Design

Web Development
Web Maintenance

Let’s talk about wunderful ideas.

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clients

The power of a referral can bring you a long way.

BeerGirl / G&B Digital Management / HatchPath / Hot & Social / ilovecreatives
/ Julia Amory / JobSnob / Kiki De Montparnasse / Muddy Bites / NASCO Stone + Tile / Palm Tree MGMT. / PARKE / Settlers Club / UNWELL / UNWELL HYDRATION / VeesHoney / Wagon Wheel Brewing Co. / Woodstock / “anycdote

sectors we’ve worked in

Alcohol
Art
Drinks
Literary
Sports
Management
Education
Alcohol
Art
Drinks
Literary
Sports
Management
EducationAlcohol
Art
Drinks
Literary
Sports
Management
Education

We believe sharp thinking leads to sharp creative. If your brand can’t be understood, it won’t be remembered. We ask the right questions, get to the core, and build from there. No jargon. No noise. Just clarity that cuts through.

Lean, efficient, and intentional, that’s how we work. We skip the unnecessary decks, endless meetings, and overthinking that weighs great ideas down. You’ll get smart strategy, sharp design, and clear results. Nothing more. Nothing less.

Pretty isn’t enough. Design should move people, make them pause, click, buy, think, feel. We design with personality, purpose, and precision. Every touchpoint matters. Every detail counts.

Even if it's 1px off.

Great brands aren’t static. They flex, evolve, and scale. We design with systems thinking, making sure your identity isn’t just beautiful—it’s built to last across every touchpoint, now and in the future.

Creative Commandments

@wunderwebstudio

Shelby Herbst

Founder, Creative Director

Founder & Creative Director of WUNDERWEB Studio. With years of experience in fashion, eComm, merchandising, content, and code, she brings a rare creative-meets-technical eye to every brand she builds. Her background in development informs how she designs identities and digital worlds you already know by name. When she’s not concepting or pushing pixels, she’s likely on the West Coast, overthinking a font choice, or chasing her next cold brew.

Team

Eden Oliel, Developer
Morgan Cox, Creative Operations Manager

behind the screens

Acknowledgements

MaxiBestOfOne¹ / ilovecreatives Internet Gems³ / StandOut Stylist Sites³ / StandOut Site Of The Day¹

Ready to get this show on the road?

Us Too.